Often overlooked, and sometimes misunderstood, labels can be significant source of online look for motor visitors if used properly.
In my experience, look for hits landing on tag webpages can attribute to as much as one third of all online look for motor guests for a site.
Why are Tags so good ?
Quite simply, labels instantly generate new content for you, which can be indexed and ranked, thus also receive online look for motor visitors.
If you allocate the tag 'fresh natural drinks' to the publish, WordPress will instantly create a new page where all posts with the tag 'fresh natural drinks' will be listed. Assign a number of labels to the publish and you have instantly generated couple of new webpages to your blog that are index able and can attract online look for motor guests.
The energy of labels really comes to perform when you recycling same tag over and over again. Because content usually record labels at the end, these recycled labels will have more inbound hyperlinks to them, and thus choose up more of Web page Position juice. With higher Web page Position, they are also more likely to be proven in the look for search engines look for.
Vlad's Tag Tips
Pick your labels. The only factor in position labels in look for search engines is if your tag is actually a term that will be explored for and thus produce guests.
Have excerpts on your store webpages instead of complete material. You want tag webpages to provide only a sign of the material, and you also want to avoid copy material problem. (hint: Start store.php of your concept and substitute the_content with the_excerpt).
Use 'tag sculpting'. This is just like regular seo building strategy, and is especially effective for new websites. Instead of record labels after every publish, make a devoted tag page and show the best labels there. Since the tag page will be connected from all webpages of your website, it will acquire lots of of page rank and continue to propagate it equally among your most essential labels. When the overall page rank of the website develops, you can allow the labels in publish again. (hint: To make a devoted labels page, name it 'Tags' and add this rule to your page.php, after the_content line: <?php if (is_page('Tags') && function_exists('wp_tag_cloud')) wp_tag_cloud('number=45'); ?> )
Track your tag efficiency. Achievements does not are available without recommendation so you need to have a way to observe real effect of tag marketing. Fortunately you can set this up using Google Statistics innovative sections and here is how.
On the Google Statistics sidebar look for innovative sections, and then simply just click "Create new customized section in the top-right area.
Find 'Landing page' under 'Dimensions/Content', and drag and drop it to the right. Set condition to 'Contains' and value to '/tag/' (this is WordPress default for tags).
Go back to Dashboard, select your new segment from the advanced segments select box (found above the main analytics graph) and you are set.
Here is the illustration of tag optimization from an actual site.
Incoming traffic to tag pages was increased ten times (from 50 to 500 visitors/day), which in turn increased overall site traffic by around 20%. And these numbers scale as well. Tag pages also tend to have low bounce rates and high pages/visit numbers.
Conclusion
Tags can be very powerful way to improve search engine rankings and traffic to your site.
But as with all SEO efforts, this is no magical way to increase traffic. Careful planning and consideration should be made in planning your tag strategy. Mind your tags!
In my experience, look for hits landing on tag webpages can attribute to as much as one third of all online look for motor guests for a site.
Why are Tags so good ?
Quite simply, labels instantly generate new content for you, which can be indexed and ranked, thus also receive online look for motor visitors.
If you allocate the tag 'fresh natural drinks' to the publish, WordPress will instantly create a new page where all posts with the tag 'fresh natural drinks' will be listed. Assign a number of labels to the publish and you have instantly generated couple of new webpages to your blog that are index able and can attract online look for motor guests.
The energy of labels really comes to perform when you recycling same tag over and over again. Because content usually record labels at the end, these recycled labels will have more inbound hyperlinks to them, and thus choose up more of Web page Position juice. With higher Web page Position, they are also more likely to be proven in the look for search engines look for.
Vlad's Tag Tips
Pick your labels. The only factor in position labels in look for search engines is if your tag is actually a term that will be explored for and thus produce guests.
Have excerpts on your store webpages instead of complete material. You want tag webpages to provide only a sign of the material, and you also want to avoid copy material problem. (hint: Start store.php of your concept and substitute the_content with the_excerpt).
Use 'tag sculpting'. This is just like regular seo building strategy, and is especially effective for new websites. Instead of record labels after every publish, make a devoted tag page and show the best labels there. Since the tag page will be connected from all webpages of your website, it will acquire lots of of page rank and continue to propagate it equally among your most essential labels. When the overall page rank of the website develops, you can allow the labels in publish again. (hint: To make a devoted labels page, name it 'Tags' and add this rule to your page.php, after the_content line: <?php if (is_page('Tags') && function_exists('wp_tag_cloud')) wp_tag_cloud('number=45'); ?> )
Track your tag efficiency. Achievements does not are available without recommendation so you need to have a way to observe real effect of tag marketing. Fortunately you can set this up using Google Statistics innovative sections and here is how.
On the Google Statistics sidebar look for innovative sections, and then simply just click "Create new customized section in the top-right area.
Find 'Landing page' under 'Dimensions/Content', and drag and drop it to the right. Set condition to 'Contains' and value to '/tag/' (this is WordPress default for tags).
Go back to Dashboard, select your new segment from the advanced segments select box (found above the main analytics graph) and you are set.
Here is the illustration of tag optimization from an actual site.
Incoming traffic to tag pages was increased ten times (from 50 to 500 visitors/day), which in turn increased overall site traffic by around 20%. And these numbers scale as well. Tag pages also tend to have low bounce rates and high pages/visit numbers.
Conclusion
Tags can be very powerful way to improve search engine rankings and traffic to your site.
But as with all SEO efforts, this is no magical way to increase traffic. Careful planning and consideration should be made in planning your tag strategy. Mind your tags!
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